William Hill has published its first quarter 2010 key performance indicators, with group net revenue up 1% and earnings before interest and tax (EBIT) up by 3% due largely to a surge in the bookmaker’s egaming division.

Casino and bingo saw growth, up 11% and 53% respectively, although the bookmaker was unable to completely ward off the tough competition in poker. Poker revenue showing a disappointing fall of 11 percent in the first quarter of 2010.

The statement said poker, “…remained adversely affected by market conditions, principally the impact of higher liquidity available at two gaming sites that accept US customers.”

Last year the company set up a joint venture with software developer Playtech, which owns the iPoker network, to strengthen its online presence.

While Hill’s did not break down its poker business unit metrics further it showed improvement across other online business units with sportsbook net revenue up 79 percent and bingo up 53 percent to boost online operating profit 51 percent to £23.3 million.

Online earning before interest and tax (EBIT) was £23.3m.

Chief executive Ralph Topping said: “I am satisfied with our performance this early in the year, with an improvement shown in overall retail turnover levels and good growth from William Hill Online in revenues, operating profit and new accounts.